Amos Data was an independent website design and development job. In the pre-development interview, I asked the owner what was the most important aspect of the business they wanted to showcase.
The most important assets of the company are their certifications earned from Novell, Microsoft, Cisco and Citrix. As I was told, they had struggled with this issue previously to no avail. I incorporated the logos of the four certifications into the text and created a graphic that remained consistent throughout the site.
Interestingly, the Citrix logotype lent itself to a liberty I took that being placing a dot below the second “i” which made sense since I could include it as part of the subtext of the certification’s image tying it all together nicely. Shortly thereafter in performing their due diligence, Citrix noticed it and adopted it as part of their overall corporate image as it remains today.